Search engine optimisation (aka SEO) is a series of techniques and practices designed to improve a website—whether business or personal—so it appears higher in search results on search engines like Google or Bing, and even AI platforms such as ChatGPT, among others. This helps more people find your business online when they search for the products or services you offer, bringing more visitors and potential customers to you.

On average, SEO takes 3 to 6 months to see noticeable improvements in SEO rankings, depending on factors like your industry, competition, website health, and the quality of your SEO strategy. In very competitive niches, it can take longer (around 12 months).

The choice between SEO and paid ads depends on your business goals, budget, and timeline. SEO is a long-term strategy that improves your website’s organic search visibility over time, providing sustainable results with consistent effort. It builds credibility and trust with users, and once you rank, the traffic can be more cost-effective. On the other hand, paid ads like Google Ads can provide immediate visibility and drive quick traffic to your site, making it ideal for short-term goals, promotions, or when starting a new business. Ideally, a combination of both is often the most effective approach, using SEO for long-term growth and paid ads to drive immediate traffic and boost conversions.

Social media can indirectly influence SEO. While social media signals (likes, shares, comments, etc.) are not a direct ranking factor for search engines like Google, social media can help increase brand visibility, drive traffic to your website, and generate backlinks. All of these factors contribute to improving your website’s SEO performance. Additionally, engaging content shared on social media can lead to more people discovering and linking to your site, which further boosts its authority and rankings.

The timeline to see results from an organic social media campaign can vary, but typically, you may start noticing some initial engagement and growth within 2 to 3 weeks. However, for more substantial results like increased traffic, brand awareness, or conversions, it usually takes around 3 to 6 months. Consistency, quality content, and engagement with your audience are key factors in achieving long-term success. The more effort you put into understanding your audience and optimising your strategy, the better and quicker the results will be.

With Google Ads and social media ads, you can start seeing results almost immediately—often within hours to a few days after launch. These platforms provide real-time data, so you’ll quickly know how your ads are performing in terms of clicks, impressions, and conversions. However, for optimal performance and ROI (return on investment), it may take 1 to 4 weeks of testing and adjusting ad creatives, targeting, and budgets.

Yes, you can cancel anytime, but I recommend allowing enough time to see meaningful results.

-For SEO, it’s best to wait at least 3 to 6 months (depending on your industry as stated above) before cancelling, as it takes time to build rankings, authority and traffic. A 1-month notice is required for cancellation.
-For organic social media, I suggest running the service for at least 1 month to assess engagement properly. Longer campaigns also require a 1-month notice.
-For Google or social media ads, it usually takes about 1 month to fine-tune and optimise the campaign, so the best is to wait that period. For longer-term ad campaigns, a 1-month notice also applies.